Our team
We are team of like-minded individuals who are passionate about their craft. Our founders are educational game development veterans that bring a collective experience that has seen the creation of global chart-topping games boasting over 150 million downloads, that helped define and lead a genre of digital play-based learning in early childhood language apps, and has developed games to inspire behavioural change in lower-middle-income countries.
We are supported by an academic advisory board of leading researchers in maths anxiety, family maths engagement, growth mindset, financial literacy and some of the most prominent voices for furthering mathematics in the country.
We are also kept in check by an impressively cylindrical Staffy named Arbuckle, who accepts any and all pats, scraps, and patiently listens to whatever you want to tell him.
Executive leadership
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Wil Monte
Co-founder & CEO
18 years creative-technology leadership. Founder & MD of mobile game-based learning specialists, Millipede, acquired by AKQA (WPP)
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Sarah Mercer
Co-founder & Chief Product Officer
20 years of learning game design, educational content development, elearning, digital production and user experience design.
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Wayne Simmons
Technical Director (Game)
30 years of game and software development. Co-founder of ThatGame, acquired by IR Gurus.
Why we’re here
The COVID-19 outbreak has caused a global education crisis, with school closures leading to devastating consequences for children’s learning and wellbeing.
Our company exists to contribute our craft to the
United Nations 2030 Agenda for Sustainable Development - for peace and prosperity, for people and the planet.
Our games are designed to inspire a joy of learning, and to improve the educational outcomes and wellbeing of children and families around the world.
“Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.”
Sustainable Development Goal 4